Primary references behind the practice

We cite our own claims. This page indexes the primary documentation and standards that inform every retainer engagement.

Answer engines & AI search

• Google — Generative AI in Search
• OpenAI — Introducing ChatGPT search
• Perplexity — How Perplexity works
• Anthropic — Claude
• Google — Gemini

Standards & structure

• Schema.org
• Google — Structured data
• Google — Search Essentials
• robots.txt — RFC 9309
• llms.txt proposal

Crawlers & agents

• OpenAI — GPTBot
• Anthropic — ClaudeBot
• Perplexity — PerplexityBot
• Google-Extended