Question 1

Who is this practice for?

Accepted Answer

Operators at companies that intend to lead their category in the next 24 months and understand AI citation is a compounding asset, not a tactic. We work best with brands that already have a real product and meaningful customers.

Question 2

Who is this not for?

Accepted Answer

We are not a fit for companies looking for cheap deliverables, single-project audits without follow-through, or commodity SEO outputs. We are also not a fit if you are a direct competitor of an existing client in the same market.

Question 3

What does it cost?

Accepted Answer

Pricing is retainer-based with an upfront strategic investment. We share specifics during the application call once we understand scope. We are not the cheap option; we are the option you hire to win.

Question 4

How long is the engagement?

Accepted Answer

Twelve months minimum. AI citation work compounds; meaningful, defensible presence in answer engines is built over quarters, not weeks.

Question 5

Do you guarantee citations?

Accepted Answer

No serious practitioner guarantees AI citations — the systems are probabilistic. We commit to executing the disciplines that correlate with citation, and to measuring presence across ChatGPT, Perplexity, AI Overviews, Gemini and Claude transparently.

Question 6

Do you work with competitors?

Accepted Answer

Never. One client per market, per vertical. Exclusivity is part of the value.

Question 7

Can you fix our existing SEO too?

Accepted Answer

Technical SEO is part of the practice because AI retrievers depend on it. We will absorb the relevant SEO work into the engagement rather than running a parallel program.

Question 8

What is llms.txt and do we need one?

Accepted Answer

llms.txt is an emerging convention for exposing a curated, machine-readable index of your most important pages to LLMs. We implement it as part of the machine-readable layer in every engagement.

Questions buyers actually ask

All questions